MARKETING, COMMUNICATION & CUSTOMER EXPERIENCE AREA
The Marketing, Communication, & Customer Experience area includes all activities related to the communication and promotion of the image of the Versace Group, its brands, and its products.
Customer Experience encompasses having a knowledge and understanding of our customer (both current and prospective), and the means for acting upon that knowledge in ways that foster customer loyalty.
The Marketing and Communication team based in the Versace Group Headquarters is in charge of implementing the brand image defined by Versace’s Artistic Director and managing the customer experience across all touch-points.
The Milan team works together with the different regional branches to adapt the brand strategy to the local cultures and needs, supporting the development of the Versace business and the promotion of its values worldwide.